InsuranceDekho has announced changes to its senior leadership team, with Abhishek Bansal taking on the role of CEO, Insurance Business, and Joyeeta Ghosal joining the company as Head of Marketing.
Bansal, who was earlier serving as Chief Revenue Officer, will now lead the company’s insurance distribution business. With over 13 years of experience spanning consulting, entrepreneurship and business operations, he brings a strong understanding of revenue, growth and business strategy to the role. During his career, he has worked across multiple sectors and held leadership positions focused on building and scaling businesses.
Ghosal joins InsuranceDekho to lead the company’s marketing function. She brings experience across financial services and consumer technology, having worked in marketing roles covering brand building, customer acquisition and growth.
In her new role, Ghosal will oversee key areas including brand, acquisition, retention marketing and public relations. Her experience across both financial services and technology-led businesses is expected to support InsuranceDekho’s efforts to strengthen its brand presence while continuing to focus on customer growth.
The leadership changes reflect InsuranceDekho’s focus on strengthening its business and marketing functions as the company continues to expand. With Bansal taking charge of the insurance business and Ghosal leading marketing, the appointments bring together business leadership and marketing expertise at an important stage of the company’s growth.
