Gurugram — PB Money, an investment platform with a strategic partnership with Paisabazaar, has received a SEBI licence to operate as an Online Bond Platform Provider (OBPP). The licence will enable the company to offer an end-to-end digital experience for retail investors looking to invest in bonds.
With the OBPP licence, PB Money will manage the entire customer journey for bond investments, including investor onboarding, KYC, bond discovery and evaluation, order placement, payment coordination and post-investment servicing.
Through its partnership with Paisabazaar, PB Money aims to make fixed-income products more accessible to a wider base of retail investors. Consumers will be able to discover the offering through Paisabazaar’s platform and complete their investment journey on PB Money.
Making Bonds More Accessible
Bonds remain relatively underexplored among retail investors in India, despite their potential to offer regular interest income and diversify investment portfolios. PB Money said it aims to simplify how investors discover, evaluate and invest in bonds through a digital-first experience.
The platform allows investors to explore bonds using parameters such as yield, credit rating and investment amount. This is intended to help investors compare opportunities and make more informed fixed-income investment decisions.
Santosh Agarwal, Director at PB Money and CEO of Paisabazaar, said the licence is an important step in enabling a seamless bond investment experience. He added that the company sees potential to make a wider range of investment products accessible as consumer financial needs evolve.
Strengthening Fixed-Income Access
The development comes as digital platforms increasingly seek to broaden retail participation in fixed-income assets. By owning the full investment journey, PB Money expects to reduce friction in bond discovery, evaluation and transaction processes.
The company’s focus will be on improving transparency, simplifying product comparison and helping retail investors understand bonds as part of a broader investment portfolio.
About PB Money and Paisabazaar
PB Money is an investment platform focused on expanding access to bond investments for retail investors. It enables users to discover and compare bonds based on yield, credit rating and investment amount.
Paisabazaar, part of PB Fintech, is a financial products marketplace and free credit-score platform. The company says it has served over 58 million consumers across 850 cities and towns in India over the past 12 years, offering products across loans, credit cards, investments, savings, bill payments and mobile recharge.
By: Sejal Thakur
